NFL Players Draft Ameriprise for Financial Advice

Ameriprise Financial announced this week that the National Football League Players Association, the union of professional football players, has selected the firm as an institutional financial advisor partner.

Through the new partnership, designated Ameriprise financial advisors will work individually with current and retired NFL players to provide holistic financial advice and help them reach their goals, both during their professional careers and afterward.

As noted in Ameriprise’s announcement, the NFLPA established its institutional financial advisors program in 2019 to connect active and retired players with reputable wealth management firms that can help them plan for and live out their financial legacies. Ameriprise is the sixth financial institution to be selected to the program, joining UBS, Morgan Stanley, AllianceBernstein, Bessemer Trust and Goldman Sachs.

Ameriprise was chosen, according to the announcement, because of its focus on serving clients through goals-based advice and its commitment to diversity, equity and inclusion. The firm also has a wide range of products and services to address the distinctive financial situations of NFL players.

Bill Williams, president of Ameriprise’s independent channel, said the firm is “delighted” to have been selected to work with NFLPA members. He said that Ameriprise is well-positioned to provide current and former players with the advice they need to confidently plan for their future.

“Numerous Ameriprise advisors have proudly advised NFLPA members going back many years, and this program expands on those existing relationships,” he explained.

As noted in the announcement, professional athletes like NFLPA members commonly face particular financial circumstances including complex contracts, opportunities to give back to causes important to them, potential risk of injury and the desire for a “second chapter” of their careers following their time on the field.

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