What You Need to Know
- Fifty-one percent of female investors surveyed said they're confident that they are making correct investment decisions.
- Over two-thirds said investing apps have had a positive effect on how they manage their portfolios.
- Still, 29% said they were more likely to seek professional guidance.
In recognition of Women’s History Month, E-Trade from Morgan Stanley looked at female trading trends for its quarterly study of experienced investors and traders.
Fifty-one percent of female investors in a survey said they feel confident that they are making correct decisions for their portfolios, up 6 percentage points from the first quarter of 2021.
Forty-one percent of women reported that they have dedicated more time to their portfolios. About a third said they are trading equities and derivatives more often.
Mobile access is key in this trend, as 67% of respondents said investing apps have had a positive effect on the way they handle their investments, up 9 points from a year ago. Half said they use their trading app at least once a week, up 6 points.
Still, many female investors also look to an advisor for guidance. While 27% said they were more likely to rely on a mobile app to trade, 29% said they were more likely to seek out professional guidance.
“While historically many tended to associate trading the markets with men, the reality is that today there’s a whole new generation of female investors and traders who are tackling the market on their own terms,” Mary Ryan, executive director of trading at E-Trade from Morgan Stanley, said in a statement.
“The switch has been flipped on the narrative around trading being a male-dominated practice, and as an industry we must lean into this trend. Delivering intuitive, seamless, and useful tools is key.”