What You Need to Know
- Centene is working with members of the Pro Football Hall of Fame.
- The message will be that getting vaccinated is a way for people to protect their loved ones.
- A series of campaign public service announcements will air on TV networks as well as online.
Centene Corp. is helping the federal government promote COVID-19 vaccination efforts — as the unusually deadly, contagious COVID-19 Delta variant is causing a terrible new wave of cases in countries like India.
The United States now is averaging only about 1 million COVID-19 vaccination shots per day, down from more than 3 million per day in early April, according to the U.S. Centers for Disease Control and Prevention.
White House officials are citing Centene’s strategy as an example of what health insurers are doing to protect Americans against the threat of the Delta variant and other dangerous new COVID-19 variants.
National Month of Action
The White House has responded by making June a National Month of Action. Awareness campaign organizers are mobilizing volunteers to knock on doors and help people get vaccinated.
The American Hospital Association has helped by setting up a program to send vaccination teams to the worksite.
Two large health insurer groups — the Blue Cross Blue Shield Association and America’s Health Insurance Plans — have been mounting extensive COVID-19 vaccination support efforts since March.
AHIP has posted a long list of member companies’ vaccination support efforts on its website.
Centene’s Football Strategy
Centene is contributing now by starting a public service announcement campaign aimed at football fans.
Centene has enlisted several members of the Pro Football Hall of Fame, including Anthony Muños, Darrell Green, Aeneas Williams, Drew Pearson, Jerome Bettis, Derrick Brooks, Richard Dent, Ty Law and Emmitt Smith. The football players and other sports celebrities will talk about how getting vaccinated helps them protect their parents, grandparents and friends.
Centene is running the spots on its social media feeds, and about 160 TV stations have agreed to run the spots.
Centene also is planning to call any enrollee who is not yet vaccinated against COVID-19 and offer the enrollee a vaccination appointment. The insurer will provide a $5,000 cash equipment grant for the 100 network physicians with the highest increase in COVID-19 vaccination rates.