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Life Health > Life Insurance > Term Insurance

U.S. Individual Life Applications Climb 18.5%

By Allison Bell

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What You Need to Know

  • Application counts increased for all age groups MIB tracks.
  • Activity increased by more than 10% for all types of products.
  • Whole life activity showed the most growth, and term life activity showed the least.

U.S. consumers kept individual life insurance underwriting systems busy in March.

Individual life application volume climbed 18.5% between March 2020 and March 2021, according to MIB Group Inc.’s new individual life application activity report.

Many U.S. communities began imposing COVID-19-related lockdowns in the middle of March 2020, but MIB says results for March 2021 also look great when compared with results from before the pandemic era.

Individual life application activity was 14% higher this past month than in March 2018, and 22% higher than in March 2019.

In February, application activity was up 7.3% year-over-year.

MIB’s Data

Life insurers started MIB, as the Medical Information Bureau, in 1902. The insurer-owned consortium gives life insurers in the United States and Canada a vehicle they can use to share some of the data used in the life insurance underwriting process, to detect errors and fraud.

The MIB uses its application checking system volume to calculate the monthly, quarterly and annual life application activity figures.

Data by Age Group

MIB breaks life application activity data down by five age groups in the tracking summaries it provides for the public.

Here are the age-group activity figures for March:

  • Ages 0-30: Up 18.5%
  • Ages 31-50: Up 17.8%
  • Ages 51-60: Up 20.4%
  • Ages 61-70: Up 20.6%
  • Ages 71 and Older: Up 13.2%

(Image: ESB Professional/Shutterstock)

Allison Bell

Think_Allison

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