Orion Advisor Tech and cash management platform MaxMyInterest teamed up to allow advisors to easily integrate a high-yield cash solution into their practices, the companies said Thursday.
As part of a new integration with Orion Advisor Tech, the MaxMyInterest platform can be used by advisors using Orion’s service to get preferential rates of up to 1.92% annual percentage yield on same-day liquid, Federal Deposit Insurance Corp.-insured bank deposits, Max and Orion said.
With client permission, advisors can also “gain visibility into” their clients’ “held-away cash to offer more holistic financial advice while growing their business organically,” the firms noted in their joint announcement.
Another key feature provided by the integration is that advisors and clients will be able to view Max balance data directly on the Orion platform, the companies said.
Users also benefit from “seamless and direct access” via single sign-on between Orion and the Max Advisor Dashboard, the firms said, noting there is “no need for advisors or clients to enter logins or passwords.”