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June 25, 2019 at 07:28 PM
As the Senate debates retirement legislation, TIAA is launching a major new brand and “Never Run Out” advertising campaign.
The message of the campaign is that users of TIAA’s lifetime income products never run out of retirement income.
(Related: Companies Make Big Push for Lifetime Income Awareness)
The campaign conveys the importance of never running out of retirement income by showing situations in which things consumers use, such as cell phones’ supply of battery power, do run out, the company says.
