Patrick Prichard (Photo: LifeSecure) Patrick Prichard (Photo: LifeSecure)

LifeSecure Insurance Company is continuing to swim against the tide in the marketing for stand-alone long-term care insurance (LTCI).

The Brighton, Michigan-based company says it’s now expanding the market footprint for its worksite LTCI program, by starting to offer worksite LTCI in Massachusetts.

(Related: LTCI Issuer Gets New President)

LifeSecure says it has also started offering worksite LTCI in New Hampshire.

LifeSecure now offers worksite LTCI coverage in 48 states and the District of Columbia.

In related news, the company recently began selling an updated version of its Hospital Recovery Insurance policy in Arizona, Connecticut and Minnesota.

Patrick Prichard, LifeSecure’s president, said in a statement that he believes this is a good time to be offering LTCI benefits products.

“Today’s workers have gotten a firsthand look at the challenges and impact long-term care has on families, while employers are looking for solutions to help employees protect their later years and future financial health,” Prichard said in the statement.

— Read LifeSecure Rolls Out Critical Illness Policyon ThinkAdvisor.

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