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Serota to Leave Blue Cross and Blue Shield Association CEO Post

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The top executive at the Blue Cross and Blue Shield Association says he’ll step down from that post at the end of 2020.

Scott Serota, the president and chief executives officer of the association, will be retiring, the association announced today.

(Related: Blue Cross Executive Backs Ban on Drug Benefits Gag Clauses)

Serota has been the top executive at the Chicago-based association since 2000.

The association board said it has already started looking for Serota’s successor.

The association represents the interests of the 36 U.S. organizations that hold the rights to use the Blue Cross name, the Blue Shield name, or both. Member carriers include giant companies, such as Anthem Inc. and Health Care Service Corp., (HCSC) and small, nonprofit organizations, such as Blue Cross and Blue Shield of Rhode Island.

Serota has a bachelor’s degree from Purdue University and a master’s in health administration from Washington University in St. Louis. He started out working for the Blues’ association in the 1990s, as technology evaluation executive.

Since he took over as the top association executive, he has helped member carriers respond to the rise of Anthem Inc. and HCSC as Blue Cross and Blue Shield plan consolidators; several major waves of changes in Medicare plan programs; the rise of the health savings account; and the creation and implementation of the Affordable Care Act (ACA).

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