Consumers now expect any and every buying experience to be digitally simple, fast and laser-focused on their needs.
In the past, “simple” and “fast,” let alone “digital,” haven’t typically been ways to describe buying life insurance.
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Indeed, the complexity of the process may be one of the reasons why 40% of Americans are without life insurance protection and 25% of those who have life insurance say they don’t have enough.
Today, many carriers are going through a digital transformation which will help change this reality by enhancing the overall purchasing experience.
With simplification and speed in mind, insurance companies have implemented tele-application “drop ticket” platforms that streamline the application process for both, advisors and customers.