What would you say to the idea that it’s actually easier to grow your business 10 times over than it is to simply double it?
That’s the entire premise of Dan Sullivan’s renowned program, The Strategic Coach, and he spoke with me recently to explain why the idea is so empowering to anyone who runs their own business, especially financial professionals.
So what are the secrets behind Dan’s 10x mindset, and how can growing tenfold actually be easier than doubling?
The answer may surprise you.
A Simple Mental Trick to Lay Your Foundation
Half the battle in successful entrepreneurship is mental. That’s why Dan spends so much time focusing on the inward-facing pieces of business strategy.
“We get people to think about their thinking,” Dan says.
There’s no ceiling for anyone who’s self-employed, but the limitless nature of entrepreneurship is a blessing and a curse.
“You’re either going to have a really liberating future or you’re going to have a trapped future based on your thoughts about how big your future can actually be,” Dan says.
To get his clients into the right mindset, Dan has one incredibly powerful exercise that he was generous enough share.
Here it is: Imagine you’ve already grown 10 times and start writing the history of that accomplishment backwards.
The key questions to ask yourself as you retrace the journey are:
1) What were the three biggest changes you had to make to get there?
2) What are three new things you’re doing now that you’ve reached 10x in growth?
3) Which three types of work were most important to delegate?
4) What were three top-priority things you did in the first 90 days of that journey?
When you commit to this exercise, something fascinating happens.
“Your brain accepts this [growth] as reality,” Dan says. “Then it figures out what supports that future goal and what doesn’t.”
Dreaming of Doubling Your Business: More Harm Than Good?