NAILBA 35 is well underway at the Gaylord Texan Resort in Dallas, which is all decked out in its holiday finest.

Attendees have been treated to a lively exhibit hall with a variety of intersting attractions and fun booth swag, as well as informative sessions and big dose of creativity during the opening session featuring artist Erik Wahl.

See also: NAILBA 35: This year’s best conference booths

See what attendees are saying about the conference so far, live from Twitter.