The CFP Board Center for Financial Planning said Wednesday that it has partnered with Rock the Street, Wall Street to promote financial planning careers to high school girls.
Rock the Street, Wall Street (RTSWS), a non-profit organization that uses the tagline: Moving Girls Forward in the Field of Finance, will help the CFP Board’s center boost the number of women CFP professionals by, in part, raising awareness of financial planning as a career.
Marilyn Mohrman-Gillis, executive director of the CFP Board Center, said that Rock the Street, Wall Street will help CFP Board “place CFP professionals in the classroom so that young women will not only gain insight into what financial planners do, but acquire valuable financial skills in the process.”
The partnership will feature CFP Board’s Women’s Initiative (WIN) Advocates – CFPs who will participate as mentors or instructors during five-week literacy-to-career programs for high school girls.
Mohrman-Gillis added that while financial planning can be “a creative and dynamic career for women… there’s an awareness problem. Girls cannot be what they cannot see.”
A 2014 WIN white paper found that women earning their CFP has remained flat at 23% for more than a decade.
The duo launched the first program at William Cullen Bryant High School in Long Island City, New York on Oct. 18. As part of the program, hour-long sessions are being presented to students once a week for five weeks, with sessions being “capped off with a Wall Street Experience field trip” to Manhattan to visit female financial pros in their offices and on the trading room floors.
“The numbers show we are making a difference,” said Maura Cunningham, founder and executive director of Rock The Street, Wall Street. “Girls who have participated in our workshops have had an 84% increase in their comprehension of financial concepts. They are changing their college searches and major/minor declarations to include finance, accounting and business where before they hadn’t even considered these fields.”
Through the CFP Board and Rock the Street programs, “girls can have a better chance at improving their lives, their households, their communities and the financial services industry,” Cunningham added.