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Estate, Legacy Planning Tech Startup Everplans Gets $6.4M Investment

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Everplans, the online estate and legacy planning platform for individuals and families that advisors can provide to clients, has secured $6.4 million of Series A venture capital funding from Transamerica Ventures — the corporate venture arm of Transamerica and Aegon — and Reinsurance Group of America’s RGAx VC subsidiary.

Everplans has more than 100 firms as clients — advisors, estate planning attorneys and insurance agents — who use Everplans Professional, the enterprise version of Everplans’ online service. That service helps end clients (whether they are near death or disablement or not) to help their family members deal with their eventual demise by providing the practical and emotional plans, preferences and information that can make survivors’ lives so much easier after a loved one’s death. The service can also provide comfort to the end client that her or his wishes will be granted for everything from the music to be played at their funerals to passing on their favoritie recipes or securely delivering critical IDs and passwords to responsible family members after they die. Everplans Professional puts advisors in a central role in helping clients build their legacy plan. In addition to creating the plan, Everplans clients gain access to a wide range of content and checklists to help educate and guide their legacy plannning efforts.

Everplans is led by tech entrepreneurs, cofounders and co-CEOs Abby Schneiderman and Adam Seifer. 

“Everplans is absolutely the place to store the high-value passwords that your family would need,” Schneiderman said in an email. “So for example, if you did have a password manager you might consider storing your master password in your Everplan.”

In a press release announcing the funding, Everplans said the new capital would allow it to increase its work force and “continue developing innovative products while eying expansion of its professional platform into the insurance, human resources and health care industries.” In the same release, Transamerica’s chief marketing officer, David Macmillan, said “the addition of Everplans will help advance Transamerica’s mission: to help people achieve a lifetime of financial security, and extend our ability to serve customers with a more consistent, full-life offering via our vast network.”

Schneiderman said that once clients store information in their Everplan, they make that information available to what Everplans call users’ deputies, “the people you choose to have access to your account.” Users can name multiple deputies and give them different levels of access in the account. For example, wrote Schneiderman, “a client might choose to grant their spouse access to the entire Everplan, but they might choose for their siblings to have access to only their Health sections. Deputies can be anyone the client chooses to give access” such as family members, or an “individual’s trusted confidant such as a financial advisor or attorney.”

Last year, Schneiderman told ThinkAdvisor editor Jamie Green in a video interview about the genesis of the platform and how it helps individuals and families deal with end-of-life issues.

“Everplans is a website that helps people get together all the important information that their families need if something happens to them — wills, life insurance policies, health care directives, funeral wishes,” even information on their pets. Schneiderman said then that since Everplan’s consumer site launched in March 2014, 10,000 people from across the globe have built plans.



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