Estate, Legacy Planning Tech Startup Everplans Gets $6.4M Investment

In a press release announcing the funding, Everplans said the new capital would allow it to increase its work force and “continue developing innovative products while eying expansion of its professional platform into the insurance, human resources and health care industries.” In the same release, Transamerica’s chief marketing officer, David Macmillan, said “the addition of Everplans will help advance Transamerica’s mission: to help people achieve a lifetime of financial security, and extend our ability to serve customers with a more consistent, full-life offering via our vast network.”

Schneiderman said that once clients store information in their Everplan, they make that information available to what Everplans call users’ deputies, “the people you choose to have access to your account.” Users can name multiple deputies and give them different levels of access in the account. For example, wrote Schneiderman, “a client might choose to grant their spouse access to the entire Everplan, but they might choose for their siblings to have access to only their Health sections. Deputies can be anyone the client chooses to give access” such as family members, or an “individual’s trusted confidant such as a financial advisor or attorney.”

Last year, Schneiderman told ThinkAdvisor editor Jamie Green in a video interview about the genesis of the platform and how it helps individuals and families deal with end-of-life issues.

“Everplans is a website that helps people get together all the important information that their families need if something happens to them — wills, life insurance policies, health care directives, funeral wishes,” even information on their pets. Schneiderman said then that since Everplan’s consumer site launched in March 2014, 10,000 people from across the globe have built plans.