Vince Lombardi famously said, “Winning isn’t everything, it’s the only thing,” or some variation of that about winning. Do you think it’s true?

I suspect the Denver Broncos think it is, since they won Super Bowl 50. It is true that, typically, the runner up isn’t even remembered.

Sometimes our instincts are to minimize the value of winning. “It’s ok if we don’t win” or “I’ll land the next big client” – but is it really just a justification? We all lose from time to time in our careers. So, it must be okay to lose.

But is it fine to convince ourselves that it is okay? I think it may be mediocre, and from what I’ve seen, that often has the effect of undermining the ability to give 100 percent.

NOTE: For those of you that are, right now as you read this, minimizing losing, I ask you to put aside the various exceptions just for now. For instance, the person who wins the singing competition on TV The Voice isn’t often the one that achieves the most fame. By that same measure, the business that wins the big deal with Wal-Mart, but has such low margins that they cannot afford to fulfill the orders. More often, big wins create superstars, superpowers, new leaders, life changing events, and — most importantly — momentum.

The fact is that although we WILL “get ‘em next time,” and yes our businesses will survive, and yes life goes on, finding ways to change course and win more often is much better than spending time convincing ourselves that losing is okay.

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