Is it true that winning isn't everything?

NOTE: For those of you that are, right now as you read this, minimizing losing, I ask you to put aside the various exceptions just for now. For instance, the person who wins the singing competition on TV The Voice isn’t often the one that achieves the most fame. By that same measure, the business that wins the big deal with Wal-Mart, but has such low margins that they cannot afford to fulfill the orders. More often, big wins create superstars, superpowers, new leaders, life changing events, and — most importantly — momentum.

The fact is that although we WILL “get ‘em next time,” and yes our businesses will survive, and yes life goes on, finding ways to change course and win more often is much better than spending time convincing ourselves that losing is okay.

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