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LTCI Watch: What you read

By Allison Bell

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Of course, more than any other holiday, New Year’s is the true long-term care (LTC) and retirement planning awareness day.

Insurers do not really need to commission a songwriter to write a jingle promoting long-term care insurance (LTCI), Medicare plans, annuities or life insurance, because Auld Lang Syne is off copyright.

This past year was the year when, frankly, I got bored with LTCI rate hike stories and stopped doing them.

The news about stand-alone LTCI was, clearly, not happy. The general theme was, “Consumers will have to make do with what they can get now, until better days come.”

That’s the year we had. But LTCI products are still there, other LTC planning tools are still there, and the clock is still there, rushing the calendar forward. You are still thinking about that clock.

See also: 5 simple gifts

We used the power of data analytics to comb through our records and see what Health Insurance Insider articles you were the most likely to read in the past year, to give you a package of the most popular articles in this week’s Health Insurance Insider email newsletter, along with a fresh podcast from David A. Saltzman. (It clashes with the theme, but it’s a great podcast. We couldn’t resist.)

You clicked on a wide variety of articles, including articles about Medicare Advantage trends, and nuts and bolts; about how to match clients with the best LTC planning arrangements; about alternatives to conventional commercial LTCI; and about the mechanics of underwriting.

But what’s striking is that you were also interested in the underlying care itself: what assisted living care costs and what drugs cost seniors the most.

You are trying to protect your clients against those costs, and you take your responsibilities seriously.

See also:

LTC education: It’s never too early

Young year

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