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December 22, 2015 at 07:48 AM
Humana Inc. (NYSE:HUM) has a public website that works well for consumers who visit it using a laptop or desktop computer, a mobile phone or a tablet.
Jose Santana, an analyst at Corporate Insight, has given that assessment in a report that analyzes how well 10 public-facing health insurance industry websites meet “responsive design” goals.
Followers of the responsive design philosophy try to develop sites that look good and operate smoothly on a wide variety of devices.
Santana found no weaknesses in the Humana site in terms of the responsive design principles he considered. The site is fully responsive, has great navigation menus, is easy for users to log into, and lets mobile users move around by “swiping” with their fingers, Santana says.
See also: Reaching the middle market on their (digital) terms
Many consumers have used social media to complain about glitches and volume-related hangups at the HealthCare.gov public exchange enrollment website, and Oscar Insurance Corp. is known for being a high-tech health insurer with adorable subway station ads and backing from Google (NYSE:GOOG).
But Santana rated the HealthCare.gov and Oscar public sites about the same in terms of responsive design principles: He identified one “con” for each site.
Oscar has an “overly simplistic site with minimal content,” Santana says.
