It all comes down to trust

Trust is essential, in business and in life.

We trust the people we do business with. We trust that when we go to the grocery store to get bread, milk, meat, etc., the store will be well stocked and the food will be fresh. We trust that when we go to a restaurant, we’re going to get food that’s prepared properly and safely. We trust when we order merchandise online, it will show up on our doorsteps.

In business, the word “trust” is huge. In the examples just mentioned, it’s taken for granted, a given. But, in some areas of business, trust must be earned through consistency and predictability. 

It’s the same for any business and virtually any product or service. Trust is not only for the customers of a retail store or the guests of a restaurant. Trust is an essential ingredient in virtually every type of business transaction.

Be trustworthy, and your customers will trust you. Make their experience consistent and predictable. Customers who trust and enjoy the experience you provide are more likely to come back. And they’re likely to spend more when they do and to recommend you to their friends and colleagues. Trust me!