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July 24, 2014 at 12:00 AM
Having video on your website is easier and more effective than ever. And from a marketing perspective, it’s an absolute must. Here are just a few of the benefits of adding video to your marketing repertoire:
1. It grabs the viewer’s attention. The Internet is filled with text and pictures. Therefore, a short, well-scripted video often stands out to consumers. It helps build relationships with people you may or may not ever meet and adds a truly personal touch to your website.
2. It increases credibility. Video can make you and your offerings more believable. When prospects view a video on your website, they can more readily appreciate the significance of your services. You can feature yourself or staff members explaining how the service you provide is superior as well as answering questions, all of which ups your credibility.
3. It’s easy. Almost anyone can create and upload a video, and there are dozens of reference sites that make uploading, embedding and sharing video fairly simple. You don’t have to be a professional; in fact, your audience will be a lot happier if you aren’t because you’ll come across as authentic.
