Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Long-Term Care Planning

LTCI Watch: Zombies

X
Your article was successfully shared with the contacts you provided.

Over the holidays, I got to watch enough of a well-known television series about zombies to learn that I’m not cut out to watch zombie shows.

I know that the actors playing the zombies are having a great time, and that the fake guts and blood are probably chocolate but, still.

What struck me during one scene is that a well-known insurance company had its logo prominently displayed in a window of a city destroyed by zombies.

Some people who are still human run by the window on the way to, eventually, discovering that some of the other people who are still human are keeping a nursing home going.

The idea is that the noblest thing people can do is to make sure that the people who need long-term care (LTC) services get the services, by just about any means that are possible and necessary.

My wild guess is that the logo placement was accidental.

Whether it was intentional or not, maybe it delivered a message the long-term care insurance (LTCI) could stand behind: “Would you take care of your parents even in a world destroyed by zombies? Then why not make plans to care for them in this world?”

Or, “These characters have to scavenge for cans and fight off carnivorous monsters to provide care for their loved ones. All you have to do is send some cash to an insurance company. Are you up to the challenge?”

See also:


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.