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Financial Planning > Behavioral Finance

NAPFA Names Geoffrey Brown CEO

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The National Association of Personal Financial Advisors (NAPFA)The National Association of Personal Financial Advisors (NAPFA) announced Monday that it has appointed Geoffrey Brown as its new CEO effective July 1.

Previously, Brown served as an account executive for the Sentergroup, a Chicago-based management consultancy specializing in nonprofit and association management. His experience includes association management, strategic planning and organizational development. At Sentergroup, he was responsible for managing day-to-day operations for multiple client associations, coordinating the execution of strategic initiatives and providing financial oversight.

Brown replaces Ellen Turf, who decided last October to leave her post at NAPFA’s Chicagoland-based executive offices after more than 20 years at the helm of the professional association of fee-only financial advisors. NAPFA was founded in 1983 and has since grown to a nationwide membership of approximately 2,500.

In his new role as NAPFA CEO, Brown will be responsible for leading the group’s team of paid professionals while managing the organization’s growth. He also will work with NAPFA’s board of directors in developing their strategic plans.

Prior to his time at Sentergroup, Brown served as association manager for SmithBucklin Corp., a large association management company based in Chicago.  While there, he managed client strategies and operations, provided counsel to association leaders, and oversaw client membership and financial services.

“The strategic drive and extensive association management experience that Geof brings to NAPFA will result in higher visibility, broader outreach and greater stakeholder engagement,” said NAPFA Chairwoman Lauren Locker. “His energy and passion are exactly what this organization needs to continue making strides in the advancement of our profession.”

The candidate search was conducted by association and nonprofit search experts Vetted Solutions. 

“NAPFA’s commitment to supporting financial advisors who serve their clients’ best interests first and foremost position it as a leader in the financial services industry,” said Brown in a statement. “I’m very much looking forward to leading such a quality-driven and ethically strong organization.”


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