It’s selling time: Do you know where your prospects are?

Here are some of their groundbreaking discoveries:

• More than 90 percent of high-net-worth investors participate in social media in some form.
• More than 5 million investors consult social media when making financial decisions.
• Only 4 percent of investors currently interact with their advisors on social media, but 52 percent said they would be open to connecting with them.
• Of the 5 million, 73 percent use LinkedIn — more than Facebook, Google+ and Twitter combined.
• Two-thirds of high-net-worth investors visit LinkedIn and Facebook on a monthly basis.
• The ultra-affluent ($5 million-plus in investable assets) are passionate about investment research, with LinkedIn proving to be an invaluable resource.
• High-net-worth investors value financial content on LinkedIn and Facebook above other platforms.
• Forty-six percent of investors using social media do not have a financial advisor.
• Twenty-eight percent of investors would perceive a financial company as “innovative,” “a leader in the industry” or “on the cutting edge” if it offered social-media tools.

Evidence continues to mount that social media is the best way to reach your prospects. They’re there, just waiting for you to make your presence known. So, what are you waiting for?

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