Social-media mistakes you might not know you’re making

2) Being too boring. Due to the endless barrage of posts and tweets out  there, it’s a challenge to become a priority in the daily routine of your audience. You must find a way to pique their interest in a profound way. Here are some ways to achieve that:

• Use humor. People enjoy jokes, memes, witty diagrams, etc.
• Use images. If you take a look at the direction social media is going, you’ll notice that it’s becoming image-oriented (Pinterest, Facebook, Tumblr). Take that as a sign that images are effective.
• Use eye-catching statistics. Who doesn’t love an interesting stat? Especially when it’s about something you care about or are interested in.
• Create an emotional connection. If you observe the successful brands on social media, you will notice that they aim to create an emotional connection with their audiences.
• Catch them off guard. Avoid the “same-thing-different-day” syndrome. Keep it interesting by throwing in new things from time to time.

Source: Amy McIlwain, www.FinancialSocialMedia.com