Eastbridge Consulting Group has come out with its latest survey of players in the voluntary market and found that they are, amazingly enough, confident.
About 90 percent of the survey participants said they expect sales of voluntary, employee-paid products to increase this year.
The percentage is about the same as in 2012.
Participants were somewhat more likely to say they expect sales to go up a little, rather than a lot, but they still expect to see sales go in the right direction.
Some of that optimism may result from the reality that many of the people who participated in the survey are sales and marketing people.
It’s hard to be an atheist in a foxhole, and it’s hard to be a pessimist and last long in sales and marketing.