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Technology > Marketing Technology

5 Ways Technology Can Help You Work Smarter

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I’m always interested to hear first-hand from financial professionals about what makes a real difference to them in the day-to-day routine of running their practices. They tell me what’s working, and about the obstacles they face in building their businesses and servicing their clients. Technology comes up almost every time. Financial professionals look to their broker-dealer for technology that will help make their lives easier. Simple navigation, access to data from multiple sources, sleek reporting capabilities and customizable marketing tools are all important. And, of course, they need a solution that fits into their budget.

Based on ING Financial Partners’ experience in designing our ING SmartWorks 2.0 technology platform, here are the top five ways we believe technology can help you work smarter.

Data entry

Say goodbye to data entry. The customer relationship manager (CRM) component of a technology solution can dramatically change the way your office manages data. A robust client servicing system allows you to prepare account review documents and answer your clients’ questions about balances and allocations.



Do deep dives on your clients. Through data mining, you have the ability to learn more about your clients and use data to strengthen relationships. From simple tasks like setting up birthday alerts to tracking changes in client portfolios, slicing and dicing data can yield big sales results. You can stay in front of your clients by using data capabilities to build and execute customizable marketing campaigns.

First aid

Make the account opening process painless.  Account opening is the point where processing takes center stage.  A technology solution with refined processing capabilities makes it easier for you to submit and open accounts. For example, ING SmartWorks 2.0 uses a “wizard” like process that guides through the entire account opening process. 



Check the facts:  Are you using your time wisely? Customer relationship and practice management tools can provide a visual image of where you’re spending your time. With which clients are you spending the most time? Are you making the best use of your time? This simple exercise can help ensure that your top clients are getting the lion’s share of your time and energy.



Get mobile. Smartphones and tablets have changed the way we do business. Broker-dealers who understand how important mobile technology is provide easy-to-navigate screens for mobile devices. They are a powerful tool available at your fingertips wherever you are, whenever you need them.

Technology is an evolving landscape, so it requires a nimble approach.  To keep pace with technology advances, broker-dealers with a dynamic platform that offers a full suite of plug-and-play, industry-leading tools can help financial professionals use technology to stay at the top of their game.  Are you using technology to stay at the top of your game?


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