More than seven in 10 advisors only communicate with prospective clients once a month or less, new research reveals.
ByAllAccounts, Woburn, Mass., published this finding in a Marketing and Business Development survey conducted in September 2011. The survey findings are based on aggregated responses from 215-plus advisors.
The survey reveals that 73% of advisors only communicate with prospective clients once a month or less. Yet more than four in 10 advisors (41%) say they plan to acquire between six and 15 new clients next year, while 46% hope to bring on 16 or more.
Just over one in 10 (12.5%) of respondents say their marketing strategy for attracting new clients is effective.