Have you ever had one of those Rip Van Winkle moments when you suddenly wake up and a seismic shift has taken place? I had one recently, emerging from a slumber to find that women of a certain age are being targeted by creators of pop culture in a big way–from books to movies and everything in between. And, the funny thing is, they like it. They really like it.
The first shot across the bow was the publishing phenomenon “50 Shades of Grey.” Every time I open my Amazon.com page I’m asked if I want to buy a copy. I thought it was a mystery and clicked on it. It wasn’t. It isn’t.
After reading an excerpt of “50 Shades of Grey” I turned 50 shades of red. Somehow I’d woken up in the wrong universe, a universe of “Red Shoe Diaries” for the AARP crowd.
Don’t get me wrong. I’m not a prude. Far from it. But I’m sort of blindsided by the success of this new cultural niche, this second liberation movement.
How do you explain, for instance, the box office smash “Magic Mike?” The movie, starring Channing Tatum and Matthew McConaughey and directed by Steven Soderbergh, is about male strippers. This exotic dancer fantasy grossed nearly $40 million on its opening weekend. And the movie has legs, according to audience surveys. Many of the golden girls in attendance plan to see “Magic Mike” again and bring their friends along, too, leaving their poor husbands (sniff, sniff) home alone.