Prospecting is your business. Getting leads is as important as selling. Once you stop getting leads, you stop writing business on life insurance and annuities. You must learn to prospect in order to be successful and reach your income goals. You will need a constant flow of prospects for business and income growth.
Based upon your income goals and activity metrics, fill in these blanks so you have a clear picture of the value of each prospect:
Annual Income___________ ÷ Total Contacts __________ = Prospect Value________