AIMS, a national marketing services administrator, has rolled out Cash Advantage Critical Illness from Loyal American Life Insurance Company.

Cash Advantage Critical Illness is a simplified issue product designed to meet recovery needs for 18- to 59-year-olds who have suffered from a critical illness, such as cancer, heart attack or stroke. The product can supplement existing health insurance coverage, paying cash for 15 covered diagnosed conditions.

“Providing products that help fill the gaps found in various types of medical insurance makes sense for agents who wish to provide a comprehensive coverage option for their clients,” says Steve Dozier, CEO and president of AIMS. “We often talk with our clients about planning for retirement taxes, and death but find it increasingly important to review coverage for recovery from certain types of medical events and the impact on their families, their finances and their quality of life.”

Products are currently approved in 27 states and approval is pending in others. For more information, producers may visit www.aimsci.com or call AIMS Marketing at (800) 325-9876.