As you examine your various tools and solutions for clients, could this be the time to finally consider the possibilities for long-term care insurance?
Yes, for a long time, the product known as nursing home insurance did not set the sales world on fire. Its a complex product to deal with and a challenging proposition to make to clients who may not see the value or understand the bigger implications of LTCI in their own future care.
But as we discuss in our feature in ASJs September issue, Funding Our Future, LTCI sales have been on the rise for those whove become experts in the field and the product offers a unique opportunity for those whod like to expand into the field and offer LTCI as a supplement to their traditional insurance tools. Among those who do sell the product already, ASJs 2011 Long-Term Care Insurance Market Study revealed that three-quarters of agents anticipate selling more policies this year than last.