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Better Benefits, Better Companies

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Companies that offer richer employee benefits packages may grow faster than other companies, according to Aflac Inc.

Aflac, Columbus, Ga. (NYSE:AFL), has based that conclusion on results from an online survey of 2,117 U.S. benefits decision makers made from August 2010 to September 2010.

Aflac cannot show whether employers with better benefits do better, or employers that do better are willing to pay for better benefits.

But Aflac found that employers with growing sales were more likely to report offering every benefit it asked about than employers with shrinking sales were.

The percentage offering major medical, for example, is 85% at employers with rising sales, 80% at employers with steady sales and 74% at employers with falling sales.

The gap was widest for vision benefits. Only 45% of employers with falling sales offer vision benefits, compared with 57% of the employers with steady sales and 66% of the employers with rising sales.

- Allison Bell

Other benefits survey coverage from National Underwriter Life & Health: