Morgan Stanley Smith Barney (MS) said Wednesday that it will allow about 600 advisors to fully access LinkedIn and partially access Twitter starting in late June. Over the next six months, it plans for its entire FA force of about 17,800 financial advisors to have access to these social-media outlets.
The pilot group includes members of the firm’s Chairman’s Club and other advisors who have been working with the firm for the past year on social networking.
“This roll-out will continue our recent history of innovative communications strategies, including being the first firm to introduce an internal social networking site for financial advisors (Advisor Insights) and the first to introduce texting capabilities,” wrote Andy Saperstein (left), head of U.S. wealth management, in a May 25 memo.