10 of the 100 best marketing ideas ever!

5. I host a weekly radio show addressing important issues in retirement and brand myself as the “Retirement Guy” in the Denver Metro Area and find great success through a weekly call to action to request one of my free “Special Reports” mentioned in the radio show. – Stephen Geist

6. I have specialized in working with teachers for 18 years. By becoming a specialist in this niche market of working with educators it has allowed me to grow my business. 50 percent of my new business comes in from referrals every year. This is still a very untapped market that is waiting to be serviced. I will never run out of new prospects. – John Bustrum

7. Ninety-five percent of my business is with mature clients. I found after 30 years in the business, my prospects were beginning to dwindle. My baby boomers were getting older and their incomes and investments were usually invested with me. I began to invite their children to sit in on reviews at least once a year. I found they became clients as well. And beyond that, I discuss and attempt to place business with their children for college expense. An additional benefit, I feel more comfortable knowing my client’s children are aware of their parent’s investments and the all the benefits associated with these investments. – Stephen Jorgenson

8. One of the most important aspects of my business is treating your client as if it were yourself. This in turn helps make the client more at easy and they will feel you if you are authentic and trustworthy. In return you have a good referral partner client that will be selling you to all of their friends and family members. But you have to be you and go above and beyond the call of duty. – Alejandro Chetto

9. Private Client Dinners: I will contact a group of 4-6 clients and let them know that I want to keep them up to date with what’s going on in the economy and would like to invite them along with their family and friends to a complimentary dinner seminar at a Ruth’s Chris style restaurant. Most clients bring 2-5 guests each and I’ve been able to acquire new clients as a result, all with no marketing costs. – Anthony A. Saccaro

10. Our firm is successful because we focus on issues beyond the client’s finances. For example, our firm process looks at the impact that an individual can have on their family, business and community. Certainly this involves financial planning because all individuals need to feel secure in their own plan before they can realize that they can make an impact or leave a legacy on others. This naturally ties in with why it is important to have asset protection and secure income as part of the financial plan. Showing a client the impact that they can make to their family and community can be a wonderful motivator to take action. – Greg Hammond