If you read part one, you now have some ideas of good questions to ask in your evaluation form. There are a couple more helpful ideas to have.
Ask your attendees if they plan on attending future events and if they would likely bring a guest. Also ask for input on ideas for future events or how you can improve the event next time. Supplemental questions include:
- How likely are you to attend one of our future presentations?
- How likely are you to invite a guest to a future presentation?
- What topic(s) would you like to see in future presentations?
- Do you have additional comments about today’s presentation?
Call to action: At the bottom of your evaluation form, include a box for attendees to check that says, “I would like to schedule a consultation to discus my personal situation.” Adding this one sentence makes it simple for your attendees to tell you that they are interested in your services.
Email opt-in: While collecting email addresses is an important part of an event marketing strategy, you want to ensure you are asking people to opt-in to receive your emails. Include a statement at the bottom of your evaluation form indicating that, by providing an email address on this form, the attendee is agreeing to receive future email communication from you.