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Practice Management > Building Your Business

Whistle-blowing: A big payoff

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I have the greatest admiration for whistleblowers. People like Sherron Watkins (she reported Enron‘s accounting fraud), Jeffrey Wigand (he went public with Brown and Williamson’s cigarette deceptions) and Bunny Greenhouse (she called out Halliburton’s contract abuses during the Iraq War) are bonafide heroes. We need more such people spotlighting unethical business practices and reminding the rest of us that having moral courage is crucial, even though it can hurt your career.

So imagine my delight when I learned the SEC is creating the new whistle-blower award program mandated by the Dodd-Frank Act. What’s more, it recently created a $452 million investor protection fund to pay for whistle-blower awards. How will this work? Apparently, citizens who report “new” information about securities fraud they’ve witnessed can earn 10 percent to 30 percent of monetary sanctions paid to the commission.

These sanctions must be worth at least $10 million. Therefore, whistle-blowers will earn, at a minimum, $1 million to $3 million. That’s serious money, folks. But what does this mean for the average financial advisor? If you run your own practice, you probably don’t encounter many, if any, instances of securities fraud. If you work for a large financial-services company, it’s hard to uncover accounting fraud from the field. What you can do: Identify disconnects between ethics and action in your own work, then blow the whistle on yourself.

Now, I’m not suggesting you call regulators if you slip up. Rather, I’m suggesting you should occasionally reflect on whether your conduct befits a financial professional. When it doesn’t, “blow the whistle,” softly at first, then louder–until change happens. Similarly, if you see colleagues doing something inappropriate, ask, “Is that really in the best interests of the client?” Then help them identify more appropriate behavior. In this way, “iron will sharpen iron,” creating a more ethical industry for all.

So how do you become an effective whistle-blower? These pointers will help:

  1. Follow the money. Ethical lapses occur most often when lots of money is involved. Be sure to question your motivations for recommending high-commission products.
  2. Be hard on yourself. Don’t rationalize improper conduct. Blow the whistle on yourself or your team before someone else does it for you. It’s so much better to fix problems before they go public–or viral.
  3. Don’t let personal relationships hold you back. It’s hard to tell a friend he is doing something wrong. Preface your comment by saying, “I’m telling you this as a friend. Don’t take it the wrong way.”
  4. Reward yourself. When you enhance a sales practice as a result of your internal whistle-blowing, buy yourself something nice. Your whistle-blower award won’t be worth millions, but you’ll have something highly valuable–a long career and the satisfaction of doing what’s right.

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