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Advisor alert: New Year's resolutions are rubbish

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Every year it’s the same–we make New Year’s resolutions about everything–but mostly about eating better, losing weight and better managing our finances.

Articles about resolutions are all over the media: newspapers, magazines, radio and TV spots. Inboxes are crowded with marketing chock-full of New Year’s resolution products and programs. There’s a lot of energy put toward resolutions that are typically dumped or forgotten by the end of January.

Resolve to go weekly

I don’t make New Year’s resolutions because I know it’s an exercise in futility. Here’s what I do instead: I create weekly goals. Each week I decide what I want to accomplish, who I want to thank and who I miss talking to. It’s much more manageable, and I don’t forget.

I’ve received so many lovely holiday greetings, and I sometimes wonder why we wait until December to let others know we value their business, their friendship and their contributions.

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So thank you. Thanks for all you do, thanks for weathering a tough year, and thanks for working as hard as you do to build your business.

Here’s to a great 2011!

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Joanne Black is a professional sales speaker, sales webinar leader and author of “No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust” from Warner Business Books. Visit