Vanguard is now the top-ranking ETF provider in terms of advisor loyalty, says Cogent Research, which performed and funded the independent study.
Cogent’s recent survey of 1,560 financial advisors found that Vanguard had a gain of 10 points in its loyalty score this year vs. a drop of 8 points for iShares, which came in second.
(The scoring system was developed by Bain & Company and has been used in a variety of industries, according to Cogent).
State Street/Spiders ranked third overall, while PIMCO came in fourth.
The study found that Vanguard ETFs currently capture about $5.5 million in assets per advisor vs. $2.3 million last year.