When Senior Market Advisor conducted its annual Senior Survey earlier this year, the number one thing that seniors look for in an advisor is “trust.” They want to know you will not only talk the talk, but that you will walk the walk, do as you say, that your word is your bond.

After reading the Senior Survey, I reached out to a group of advisors to hone in on what the traits are of a trusted advisor.

  • Has staff answer the phone with “how can we serve you”
  • After every meeting tells clients that he appreciates them
  • Has implemented a “carrier ethics board” which reviews financial carriers every quarter
  • Gives each prospect a CLIENT BILL OF RIGHTS
  • Promotes other community businesses within his own practice
  • Improves the lives of not only clients but of hundreds of other advisors who need one-on-one assistance in how to shorten the learning curve of running a seminar style practice
  • Puts prospect (and client) before product
  • Take care of your clients through clear communication and face-to-face meetings
  • Help the clients reach “their” financial goals
  • Dedicate yourself to customer service
  • Provide educational seminars where teaching is the key not sales
  • Ask questions and find out what the client really wants
  • Make sure the client understands all the products and services you offer
  • Listen to your clients!

This is only a snapshot in time, a work in progress, so please add your own traits of a trusted advisor below.