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June 01, 2010 at 04:00 AM
By anyone’s measure, Geri Eisenman Pell’s career has been a success. She has been a financial advisor since 1986. For the past five years she has been in The Chairman’s Advisory Council for Ameriprise, which comprises the top 1% of all Ameriprise financial advisors. She has appeared on CNBC and CNN, and has been quoted in the Wall Street Journal, The New York Times, and the trade press.
Notwithstanding her past accomplishments, Geri is in the process of a significant rebranding of herself, as an advisor and as a person. A few years ago, she had an epiphany of sorts. She came to realize that financial planning, when performed strategically and well, was a “healing modality.” Said another way, rather than being a source of teeth-gnashing and undue stress, Geri has come to understand that the development and discussion of one’s financial future should be a well-spring of happiness and health.
Consequently, she is leading the brand of “Geri Pell” in a new, and fascinating, direction. She is articulating her newfound conviction to all of her clients and finding that the idea resonates very strongly with many (but not all) of them. Geri plans to further segment her client base, and intends to focus on those clients who share her vision.
