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Survey: Consumers Value Insurance

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Most U.S. adults say they would cancel their cable television subscription rather than cancel or reduce insurance coverage if they lose their jobs this year.

Assurant Employee Benefits, Kansas City, Mo., a unit of Assurant Inc., New York, has published that finding in a summary of results from a March telephone survey of 1,001 U.S. residents ages 18 and older.

Survey firm representatives asked the participants if they would be extremely or very likely to take certain actions in response to becoming unemployed.

About 48% said they would switch to a cheaper cell phone plan, and 47% said they would cancel their cable television subscription.

Only 29% said they would drop or reduce insurance arrangements, such as dental or disability coverage, and 42% said they would be not very or not at all likely to do so.