Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Health Insurance > Life Insurance Strategies

Golden Rule Policy Insures Access To Insurance

Your article was successfully shared with the contacts you provided.

Healthy consumers who worry about their future insurability have a new option for locking in their ability to have individual coverage in the future.

Golden Rule, Indianapolis, a unit of UnitedHealth Group Inc., Minnetonka, Minn., has introduced the UnitedHealth Continuity prroduct.

Consumers can apply for individual coverage through the program today, then “turn off” the coverage if they have no current need for the coverage, Golden Rule says.

Holders can turn on the coverage if they become unemployed, shift to employers without group coverage, or need coverage for other reasons, Golden Rule says.

The ability to activate the coverage will last till the individual reaches age 65, the company says.

Golden Rule has started selling the program in 25 states and is applying for permission to sell the program in all states in which it sells health insurance.


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.