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Life Health > Health Insurance > Life Insurance Strategies

Protecting Your Clients From COBRA's Hidden Fangs

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Suppose Melissa, the human resources director of a midsize manufacturer, feels badly that her former assistant, Shane, downsized nearly a year ago, still hasn’t found a new job. Melissa decides to give Shane a break by accepting his COBRA premium check, even though it arrives postmarked 2 days after the 30-day grace period expires.

Unfortunately, Shane then suffers severe injuries in a fall while rock climbing and, following an extended hospital stay and several surgeries, racks up bills totaling $500,000. The company submits the $500,000 claim to its carrier, which, upon learning that Shane is covered under COBRA, makes a routine request for copies of all his premium payments to ensure they were made on time.

When the carrier discovers that single payment made after the grace period for payment has expired, it declines to pay the claim because the manufacturer’s insurance policy excludes coverage for any claims that don’t fully comply with COBRA. Because of Melissa’s well-meaning gesture, her employer may now have to self-insure the claim.

This example points up why brokers, in their role as strategic benefits consultants, should and will often recommend that their clients outsource management of COBRA benefits to a competent third-party COBRA administrator.

Closer to home, outsourcing can help remove a major thorn in brokers’ sides by enabling them to defer their health care clients’ difficult COBRA questions to the COBRA administrator. This is particularly important for brokers who, in today’s highly competitive environment, must minimize time spent on ancillary, non-revenue producing services such as benefits administration.

There are several strong reasons for recommending that a client outsource COBRA administration, provided the broker exercises due diligence. The law is complex to administer, can rob human resources professionals of time better spent on other responsibilities, and can expose an employer to costly litigation.

How it works

In essence, COBRA–the Consolidated Omnibus Budget Reconciliation Act–enables employees who are terminated, or whose hours are reduced to a level below that required to be benefit eligible, to continue receiving group health coverage at group rates for up to 18 months on a self-pay basis. The employee’s spouse and dependent children may also receive extended coverage, which could run up to 36 months in the event of divorce, loss of dependent status, or the death of the employee.

The law is loaded with notice requirements, deadlines and other technical rules that can easily trip up overworked human resources personnel. Even the summary booklet for employers, published by the U.S. Department of Labor, runs 32 pages long. Keeping up with congressional amendments, new regulations and court cases interpreting the law is, in itself, a full-time job.

Unless their health plans are self-funded, employers in most states must also cope with state COBRA-like laws offering continuation of health coverage. These state continuation laws may differ from COBRA by providing additional benefits or imposing longer deadlines. In Minnesota, for example, upon an employee’s death, the employee’s spouse can remain covered indefinitely so long as he or she makes timely premium payments or does not become covered under another group health plan.

State laws are often more liberal than COBRA with respect to qualifying events such as divorce, disability or death. And, unlike COBRA, which applies to group health plans maintained by companies with at least 20 employees, some state laws cover firms with as few as two workers.

HR managers must also understand how to coordinate COBRA with related laws, such as the Family Medical Leave Act, the Americans with Disabilities Act and the Health Insurance Portability and Accountability Act. In addition to the FMLA, the ADA and HIPAA, certain types of account-based health benefits such as health flexible spending accounts and health reimbursement arrangements are subject to COBRA.

Many employers and small benefits brokerage firms don’t have a dedicated employee to manage COBRA in house. The job typically falls into the lap of one or more staffers who already have many other responsibilities. They probably aren’t adequately trained in the intricacies of the law and don’t fully appreciate the potential risks and costs of running afoul of its myriad rules. Outsourcing the job to an independent expert will lighten the work load for HR and benefits brokerage firm personnel and ease the worry over whether they missed a deadline or forgot to send a notice.

Compliance takes time

Managing COBRA on a day-to-day basis significantly distracts an HR unit from what should be its higher-level mission of helping the company achieve its talent management goals.

HR can add value by being a strategic partner to senior management–identifying gaps and opportunities in recruitment, skill development, retention and workforce performance. In today’s weak economy, HR personnel may be preoccupied with planning staff reductions and offering early retirement incentives as companies look to get leaner.

The U.S. Department of Labor recently reported that payrolls shrank by 1.2 million during the first 10 months of the year. As the number of layoffs rise, human resource departments must shoulder the added burden of offering COBRA and state continuation benefits (where applicable) to those who qualify. At some firms, human resource personnel themselves have been laid off, further straining capacity to administer COBRA.

Consider just some of the demands that COBRA imposes on administrators:

–Preparing and mailing coverage election package and enrollment form to each new qualified beneficiary and maintaining detailed, accurate records of each mailing.

–If a single notice is provided to the employee and covered spouse, ensuring that the mailing address specifically includes the spouse or in the alternative, sending a separate election package to the spouse.

–Tracking COBRA election and payment timelines and tracking payment post-mark dates.

–Providing enrollment information to carriers when qualified beneficiaries elect to continue coverage.

–Sending premium payment bills or coupons to qualified beneficiaries who elect to continue coverage.

–Receiving and tracking premium payments.

–Tracking the additional grace period if a payment is short by an amount that is “not significant.”

–Communicating with qualified beneficiaries regarding insufficient fund checks.

–Accounting for and forwarding premium checks received.

–Notifying carriers and qualified beneficiaries when continuation coverage ceases.

Not surprisingly, HR professionals ranked “ensuring compliance with federal and state employment laws” as their toughest challenge, according to a survey conducted by Business & Legal Reports in 2006. Outsourcing COBRA administration can free up HR personnel to make a more positive contribution to their organization.

Small benefits brokerage firms, and even many larger ones, face similar challenges when trying to help clients administer COBRA and can get similar advantages by outsourcing COBRA compliance.

Treating beneficiaries equally

Outsourcing can also help ensure fair and equitable treatment for all qualified beneficiaries. Often, in order to play it safe, HR staffers who are unsure of how to apply the law will err on the side of providing more liberal interpretations than is required. For example, they may allow qualified beneficiaries a few extra days beyond the 30-day grace period to make premium payments.

This is particularly common when former colleagues are involved. It’s only natural for HR directors to let emotional considerations enter into their decisions for offering continuation benefits to someone with whom they worked closely for many years.

It’s excruciatingly difficult, for instance, to tell a former co-worker, now unemployed and undergoing cancer treatment, that her coverage is being terminated because her check was a few days late. Similarly, the HR director may feel uncomfortable refusing a late payment from his former boss.

Staffers at a small benefits brokerage firm with a close relationship to the employees of a small to midsize employer may face some of the same sorts of dilemmas.

Independent, third-party COBRA administrators remove emotion and potential conflicts of interest from the equation by basing their decisions exclusively upon statutory, regulatory and plan design considerations.

Improperly administrating COBRA in house can leave employers potentially exposed to significant medical claims, as the case of “Melissa,” described above, illustrates.

Financial liability

Failure to comply with COBRA can result in costly litigation, with the potential for sizable awards. Additionally, employers can be assessed an excise tax by the Internal Revenue Service of up to $100 per day per qualified beneficiary involved, and the Labor Department may impose up to $110 per day (per participant or beneficiary) in statutory penalties for every day they are late in giving mandated notices explaining COBRA rights to covered employees and their families. Thus, an employer that is 3 months late in giving COBRA election notices to 5 qualified beneficiaries could conceivably be hit with a roughly $90,000 penalty.

A common employer error–sending late election notices or failing to send them at all–can be a potential land mine. One large Midwestern manufacturer was very lucky to escape serious consequences. Following a long vacancy in the HR department, the company discovered that one of its divisions hadn’t offered COBRA continuation coverage for over 9 months. During that period, 100 employees left the company, all of whom were eligible for COBRA.

The company was in a serious bind. Should it offer all or some of the ex-employees COBRA? Should coverage be retroactive for 1 month, 6 months or further? Upon the advice of its third-party COBRA administrator and attorneys, the company did the smart thing by approaching its carrier and admitting that none of the 100 workers had received their COBRA packet. After much negotiation, the carrier agreed to reinstate coverage for any of the workers who elected coverage.

By talking to the carrier first, the manufacturer headed off potential disaster. Suppose instead, it had simply offered COBRA coverage to the former workers retroactive to when they terminated employment, and one of them who elected coverage contracted life-threatening cancer, incurring several hundred thousand dollars of medical bills. The carrier would undoubtedly have rejected the claim since the employer had violated the COBRA notice rules, leaving the employer to pay the claim.

Another employer, a small design consulting shop, wasn’t as fortunate. The firm failed to give a former employee written notice of her right to continue group health coverage upon termination of her job, in violation of COBRA.

The federal district court in Michigan ruled that the firm’s offer to retroactively insure the plaintiff’s medical expenses precluded her from recovering them as damages. But it found that the firm acted in bad faith by claiming that the notice contained in its employee handbook satisfied the COBRA notice requirement. Rejecting the firm’s argument that, as a small business, it couldn’t afford a hefty judgment, the court awarded the plaintiff $27,610 in statutory penalties and attorney fees of $23,730.

Win, lose or settle, the cost of defending a COBRA lawsuit can add up quickly. The prospect of court-awarded damages, statutory penalties and attorney fees can put an employer at serious financial risk. Employers may tell you that that there is little to worry about since they’ve never had a COBRA problem. But brokers should remind clients that all it takes is one substantial claim to wreak havoc. Employers may want to consider outsourcing COBRA administration before they find themselves in the middle of a difficult situation.

Due diligence

A broker associated with a large national firm was certain his client would be pleased. As the agent of record on the medical, dental, short-term disability, long-term disability and term life coverage, he recommended that the client’s 450-employee company relieve itself of the burden of administering COBRA by outsourcing the job to a well-known third party administrator.

But a good idea went bad. The TPA failed to send out timely COBRA election notices to recently laid-off workers as the law requires, forcing the broker to spend a lot of uncompensated time trying to sort out the mess. Upset with the broker, the company ultimately terminated the agent of record status and transferred all his business to a competitor.

The moral of this unhappy experience is that brokers must conduct thorough due diligence before recommending a third-party COBRA administrator to a client. And that requires making sure that the COBRA administrator can handle both COBRA and state continuation laws (if the client is seeking state continuation services), and provide excellent customer service.

With those pillars in place, brokers may find that recommending outsourcing COBRA administration serves their clients well and enhances their roles as strategic consultants.


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