Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Life Insurance

ING, Genworth Help LIDMA Effort

X
Your article was successfully shared with the contacts you provided.

The Life Insurance Direct Marketing Association has attracted major supporters for an initiative to revamp the life insurance policy purchase process.

LIDMA, Atlanta, says Genworth Financial Inc., Richmond, Va., and the U.S. operations of ING Groep N.V., Amsterdam, have agreed to use electronic signature technology into their policy processes.

Genworth and ING announced the moves in New Orleans at LIDMA’s annual fall meeting.

Encouraging insurers to adopt e-signature technology has been a major component of the LIDMA E-Process initiative.

LIDMA also is asking insurers to adopt technologies such as credit card processing and electronic delivery systems.

LIDMA, a group that represents direct marketing firms that sell life insurance and related products, notes that the group’s membership has grown about 40% in the past year.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.