A large mutual insurer with a high credit rating is about to talk about its financial stability in a new advertising campaign.
New York Life Insurance Company, New York, is about to supplement its existing ad campaign with new ads that will say that, as a mutual, the company is a Main Street firm, not a Wall Street firm, according to company spokesman William Werfelman.
“In other words, we operate for the benefit of policyholders, not shareholders,” Werfelman says.