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N.Y. Life Ads To Tout Financial Strength

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A large mutual insurer with a high credit rating is about to talk about its financial stability in a new advertising campaign.

New York Life Insurance Company, New York, is about to supplement its existing ad campaign with new ads that will say that, as a mutual, the company is a Main Street firm, not a Wall Street firm, according to company spokesman William Werfelman.

“In other words, we operate for the benefit of policyholders, not shareholders,” Werfelman says.

The new ads will say that, “even in these uncertain economic times, New York Life is a solid, secure insurance company that the public can depend on today, tomorrow and every day,” Werfelman says.

New York Life has had the highest possible ratings from the 4 major rating agencies since August 2007, Werfelman says.

The ads also will suggest that viewers with concerns about their financial future or retirement savings should contact New York Life agents or visit the New York Life Web site.


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