Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Life Insurance

A generation of giving back

Your article was successfully shared with the contacts you provided.

Four in five boomers say “I have been very fortunate in my life,” a new Focalyst study is reporting. In fact, in 2006 boomers made cash contributions of almost $100 billion, which averaged $6,000 for every boomer.

Focalyst examined more than 17,000 boomers and found that:

  • Boomers have a desire to give back with time; four out of five boomers say they are willing to volunteer their time for a good cause, and a quarter have volunteered their time to a charitable cause in the last year alone.
  • Even if they have the desire to give back in time, many boomers find it easier to contribute more passively by purchasing products from companies that will contribute a portion of the profits to charity, a positive sign for cause marketing.
  • Boomers that do volunteer are much more likely to also be “green” shoppers, as 60 percent of boomer volunteers say they try to buy products that are environmentally safe.
  • Age alone is not significantly related to the act of volunteering – boomers are just as likely to donate time to a cause as are their elders (Matures born 1945 and prior).
  • Some Boomers are predisposed to volunteering as part of how they approach life.


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.