Oracle Corp. has launched an Oracle Insurance brand and released a new Applications Integration Architecture for insurance.

Oracle Insurance can help an insurer manage everything from technical infrastructure to core insurance processing, according to Oracle, Redwood Shores, Calif.

Oracle acquired two insurance software developers, AdminServer Inc., Chester, Pa., and Skywire Software L.L.C., Frisco, Texas, earlier this year.

Today, “the story is our focus on insurance,” says Chuck Johnston, a vice president at Oracle. “With the combination of our AdminServer and Skywire assets, we now have over 2,000 [insurance industry] customers globally.”

Johnston says Oracle has a 3-tier strategy for reaching the insurance marketplace:

The first tier involves offering a “best of breed” product line that touches many areas, including policy administration, document automation and rating.

The second tier involves providing an integration strategy that involves Oracle’s own products as well as those of other vendors, Johnston says.

“Our focus is to have software that works out of the box, although you may have to configure it and write rules,” Johnston says. “The new AIA is our strategy to connect our stuff to our stuff, and our stuff to other stuff.”

In insurance, Johnston says, the first “connection pack” will link the company’s claims products to its financial solution.

“This is a real-time solution that allows users to manage cash flows on daily basis,” Johnston says. “More new connectors for insurance are to be announced.”

The third tier in the Oracle Insurance Strategy involves the “insurance company in a box” concept — an end-to-end offering that will handle CRM, product development, marketing, policy administration, billing, back office functions and more.

“We could deploy an insurance company today,” Johnston says. “We expect most of our customers to buy pieces of the solutions, but they have a guarantee that in 3 years, they can connect new modules to what they buy now. You really can buy modules, don’t have to buy a more complicated product, and shut off 80% of it.”

Oracle is making such an aggressive move into insurance because “our customers have come to us and asked us to do this,” Johnston says. “Oracle already has a lot of insurance customers. We needed to add focus.

Oracle announced the Oracle Insurance brand during a week of talk about financial turmoil.

“The market seems primed for serious solutions with real backing,” Johnston says. “Given what’s happening in the rest of the financial markets, this is a good time to focus on insurance. The insurance industry operates differently than the rest of the financial space. Insurers have taken some hits from financial portfolios, but insurance is one of the soundest pieces of the financial marketplace in general.”

Johnston adds that the new architecture can support both life insurance and property-casualty operations.

“We can do a full deployment in either marketplace,” Johnson says. “This is not vaporware. We’re here to stay. Oracle has made a large investment in insurance, companies, people, and ongoing development.”