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LIMRA: Life Sales Mostly Flat

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Premium revenue from sales of new U.S. life insurance policies fell about 2% in the second quarter.

Researchers at LIMRA International, Windsor, Conn., have based that estimate on results from a survey of 78 insurers.

Universal life premiums rose 8% in the first quarter but were flat in the second quarter, LIMRA researchers report.

Variable universal life sales premiums fell 8% in the second quarter, and variable life sales premiums fell 21%.

VUL sales were down even though more insurers have introduced VUL products with guarantees, according to Ashley Durham, a LIMRA analyst.

Whole life sales increased 1%.

Both the total amount of death benefits and the total number of policies sold fell about 1%; LIMRA researchers estimate.


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