Close
ThinkAdvisor

Life Health > Life Insurance

Sun Life Adds Advanced Planning Program

X
Your article was successfully shared with the contacts you provided.

A life insurer has come out with a marketing strategy designed to help financial professionals increase sales by appealing to clients’ generosity.

The Wellesley Hills, Mass.-based U.S. arm of Sun Life Financial Corp., Toronto, says its new charitable estate planning program will help advisors find ways to use the company’s universal life Charitable Giving Benefit Rider in estate planning arrangements.