Lincoln National Corp. will try to base future product development and marketing initiatives more on product types than on customer types.
Lincoln, Philadelphia, says it will be forming a retirement solutions division and an insurance solutions division to replace its employer markets and individual markets divisions.
Westley Thompson will lead the retirement solutions division, which will include the defined contribution and individual annuity businesses.
Mark Konen will lead the insurance solutions division, which will include the individual life, group protection and executive benefits businesses.