LTC rider boosts policy

John Hancock has strengthened its position in the life insurance market with a new policy that combines three of the things consumers look for. The policy, Protection Whole Life, combines guaranteed death benefit protection, guaranteed cash values and a long term care rider-a feature that is gaining popularity among senior and boomer consumers.

Hancock says the product can meet many needs, such as protecting assets and facilitating wealth transfer, addressing business planning needs, and funding charitable gifts. Advisors who help clients with these planning activities have another arrow in their quill to satisfy people’s demands.