“When it comes to business communication, a personalized greeting card goes a long way,” said Marc Wagenheim, product marketing director with Hallmark Business Expressions. Wagenheim has seven tips for how and when to send greeting cards:
- Say thank you often. Great customers deserve to be thanked on a regular basis. It makes them feel good and keeps your name top of mind.
- Follow up with prospects. Whether a new client brings business your way often depends on the impression you leave. A card saying thank you for the meeting or “I hope we can get together soon to continue the discussion” makes it easy for the prospect to call you back.
- Make special occasions special. Remember certain client anniversaries and milestones, and then send a card to commemorate the day.
- Keep in touch regularly. Even if there is nothing urgent to discuss, keep in touch with clients.
- Offer an incentive. Cards carrying special offers are big hits.
- Keep it professional. Wagenheim says the three-day rule applies in business. Send the card within three days of a meeting or event. Use first names only if you are sure the recipient will be comfortable with it. Always spell the person’s name correctly.
- Add a personal touch. It can be a preprinted signature on the card or a short personal note. The extra time will garner extra appreciation.
For more information, visit www.businessgreetings.com.